Just test it


Blue or Red
Buy now or Shop now
7:30am or 8:30pm
Saturday or Sunday
Briefs or Bras

You can choose


You can let your customers choose

A/B testing allows you to let your customers give you the answer to your business questions.

Ultimately they decide the fate of your business, so get them more involved in the process.

When was the last time you asked your customers opinion?

About the author

Simon Lilly

Award winning ecommerce and digital marketer with over 20 years experience. Ranging from enterprise e-commerce platform management and digital marketing strategy through to website re-designs and launches.

By Simon Lilly

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