CategoryDigital Marketing

Just test it


Blue or RedBuy now or Shop now7:30am or 8:30pmSaturday or SundayBriefs or Bras

You can choose


You can let your customers choose

A/B testing allows you to let your customers give you the answer to your business questions.

Ultimately they decide the fate of your business, so get them more involved in the process.

When was the last time you asked your customers opinion?

The hero product


Do you have one? The best sellerThe most 5 star reviewsThe award winnerThe customer favourite Most successful brands have a hero product in their line up. Without one, growing your brand and reputation will be a challenge. I’ve been fortunate enough that the majority of the brands that I’ve worked with have had at least one hero… Liz Earle Cleanse & PolishAnimal Watches With...

5 Tactics to Improve Your Email Subject Lines


Does your inbox feel a little overloaded?Discounts / Sales / Exclusives / Deals everywhere? It’s a crowded place right now, there’s a lot of brands trying to get attention.If you are struggling to grab some attention here are 5 ideas to try: 1. Ask a questionSUBJECT LINE…What’s cooler than being cool? Cool-LiteFrom: icebreaker, a VF Company Clever combination of a physical feeling and a...

📨 A beginners guide to email marketing


+ Select a good email platform= Klaviyo or MailChimp are great places to start + Build your email list= Checkout opt-in, Website footer & run giveaways to build subscribers + Find your flow= Welcome series, Abandon basket & Post purchase are essentials + Send regular campaigns to your list= Weekly or monthly are great frequencies to start with= Include products & content that solve...

Starting from zero


It’s a pretty daunting thought for some.It’s a really exciting thought for others. One of my guilty pleasures each morning is listening to the Chris Evans Breakfast Radio Show.I like his positivity, enthusiasm and the great insights that he shares.But I know for some people he’s not their cup of tea. Until now he’s resisted the call of social media and even refuses to own a smartphone.This...

Happy birthday


It’s my birthday today, 10 emails later… from brands wishing me a happy birthday, I’m overcome with a feeling that digital marketeers can do better… Here’s my gift back to you – some advice on how to make your customers feel special on their birthdays. What not to do: ASICS – Celebrate your birthday with 15% off SimonASOS – Big love on your birthday...

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