Frequently these three words fill my inbox with dread…
NEW
BUSINESS
DEVELOPMENT
Promising to:
“Transform your online sales”
“Double your conversion rate”
“Increase your AOV by 50%”
So many pre-sale promises…
Nearly always under delivering…
I’ve seen pitches from some of the biggest players…
SalesForce
Adobe
SAP
Microsoft
Shopify
But the best pitch I’ve ever had came from a small, specialist agency based in Hampshire when I was working in Health & Beauty.
Why was it special?
It was personal
It was well researched
It was insightful
It was honest
It was believable
It was accompanied by a free notebook
– everyone loves a quality freebie
All on A4 and brilliantly crafted.
Every word had been carefully considered.
Time had been invested in winning us as a client.
They highlighted real opportunities.
Suggested real solutions.
No hard sell.
Just simply – get in touch if this is of interest.
We did reply.
They did deliver.
One of the smallest agencies I’ve worked with.
Definitely one of the best I’ve worked with.
Well done Nichola Stott and the Erudite team.
SEO and CRO that makes a genuine difference.
