Does your inbox feel a little overloaded?
Discounts / Sales / Exclusives / Deals everywhere?
It’s a crowded place right now, there’s a lot of brands trying to get attention.
If you are struggling to grab some attention here are 5 ideas to try:
1. Ask a question
SUBJECT LINE…
What’s cooler than being cool? Cool-Lite
From: icebreaker, a VF Company
Clever combination of a physical feeling and a little comedy.
What feelings does your product create?
2. Continue a conversation
SUBJECT LINE…
RE: Your TentBox Query
From: TentBox
I actually never contacted them with a query, but I did subscribe to their emails. This was the first email in their Welcome series. Cheeky, but effective.
3. Be direct
SUBJECT LINE…
Open me for a new recipe
From: National Trust
A clear call to action, no ambiguity. Open me + what is inside.
Simple, but effective. Great work.
4. FOMO + the personal touch
SUBJECT LINE…
300 Available
From: Huw at Paynter Jackets
What? Just 300. I must open this and take a look before they run out.
Plus, it’s come from a real person Huw – powerful stuff.
5. Generate excitement
SUBJECT LINE…
Newest of NEW
From: Urban Outfitters
New – probably the best email subject line keyboard in the world.
Just don’t abuse it – everyone loves something new.
Could you use one of these tactics in your next email subject line?
