Excel – What is it good for? Absolutely everything.


A simple grid of squares.
Columns and rows of data.
A mathematical wizard at your fingertips.

Loved by finance teams.
Abused by marketing teams.
Avoided by creative teams.

Used by business to track budgets.
Often home to your expense claims.
Akin to a crystal ball for forward forecasts.

Manipulated by marketeers to house their campaign plans.
Displaying the social media teams colour coded activity plan.
A digital marketing managers facebook ad creative library.

Twisted into being able host a game of Tetris.
Tweaked to create and solve Sudoko puzzles.
Back in 1997 you could even play a flight simulator in Excel.

What’s the best or most unusual use of Excel that you’ve seen?

About the author

Simon Lilly

Award winning ecommerce and digital marketer with over 20 years experience. Ranging from enterprise e-commerce platform management and digital marketing strategy through to website re-designs and launches.

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