8 seconds


The average human attention span has dropped behind everyone’s favourite childhood pet…

The gold fish.

The gold fish is now comfortably 1 second ahead of us, with a 9 second attention span. Microsoft revealed this updated statistic from a recent study they shared.

Our ever decreasing attention span should be considered when you:

– Create your email subject lines
– Design homepage visuals and messaging
– Draft social post creative
– Produce videos with a quick, strong hook

Well done if you made it this far, you’ve read for more than 8 seconds!

You’ve beaten a gold fish.

About the author

Simon Lilly

Award winning ecommerce and digital marketer with over 20 years experience. Ranging from enterprise e-commerce platform management and digital marketing strategy through to website re-designs and launches.

By Simon Lilly

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