My approach to writing


(A title I didn’t think I’d ever actually write)

A drop of experience
A pinch of emotion
A smattering of facts
A teaspoon of takeaways
A few grains of honesty
Blend with a current topic or trend
Leave to bake on LinkedIn for an hour (or so)
Check occasionally for comments
If heated debate, leave to cool for an additional 10 minutes
Serve with a tweet and a blog post

Do not reheat once cool
Rewrite instead

About the author

Simon Lilly

Award winning ecommerce and digital marketer with over 20 years experience. Ranging from enterprise e-commerce platform management and digital marketing strategy through to website re-designs and launches.

By Simon Lilly

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