The hero product


Do you have one?

The best seller
The most 5 star reviews
The award winner
The customer favourite

Most successful brands have a hero product in their line up. Without one, growing your brand and reputation will be a challenge.

I’ve been fortunate enough that the majority of the brands that I’ve worked with have had at least one hero…

Liz Earle Cleanse & Polish
Animal Watches With Velcro Strap
LUSH Bath Bomb
FatFace Airlie Sweat
Neal’s Yard Remedies Wild Rose Beauty Balm
Runderwear Seamless Running Boxer

These products can instantly be associated with with the brands that made them.
This also means that happy customers who love these products become advocates for you.
Plus when people search for this category of products the number one result is this brands hero product.

This doesn’t happen overnight.
It takes time to build a hero…

It takes a product team that is really skilled to develop it
It takes a marketing team that loves the product to promote it
It takes a PR team that understands its qualities to win the awards
It takes a customer service team that knows it inside-out to support it
It takes a fulfilment team that understands its value to dispatch it quickly

It takes a team of heroes to develop a hero product.

What’s your hero product?

About the author

Simon Lilly

Award winning ecommerce and digital marketer with over 20 years experience. Ranging from enterprise e-commerce platform management and digital marketing strategy through to website re-designs and launches.

By Simon Lilly

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