ArchiveJune 2022

Excel – What is it good for? Absolutely everything.

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A simple grid of squares.Columns and rows of data.A mathematical wizard at your fingertips. Loved by finance teams.Abused by marketing teams.Avoided by creative teams. Used by business to track budgets.Often home to your expense claims.Akin to a crystal ball for forward forecasts. Manipulated by marketeers to house their campaign plans.Displaying the social media teams colour coded activity plan...

Numbers

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Monday’s are all about numbers for me. Alarm at 5:30. Waking and working out to the numbers. 30 minutes of yoga and reflection.20 minutes of inspirational content.30 minutes for shower & breakfast. Work by 7:30. Crunching the numbers. Daily sales, weekly performance, month to date.Traffic, average order value, conversion.Channel performance, product performance, market performance...

🧵Threads on Twitter, a quick guide.

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What are they? A deep dive of a particular topic broken down into individual tweets. Why do they exist? Subject experts can share their knowledge with their audience.They can also promote themselves and the services they offer.It’s the classic freemium model, give a taster away for free.Then upsell your service or product. Are they useful? This depends 100% on the author.Find the right...

Decisions

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Short or long.Easy or hard.First or last.5 or 10. Road or trail.Flat or hilly.Country or town.Wet or dry. Brief or boxer.Base or tee.Compression or cushioning.New shoes or old. Slow or fast.Steady or sprint.Push or cruise.Breathe or blow. Stretch or strain.Drink or gulp.Refuel or recover.Reset or restart. There can be many decisions that go into a run. One decision you won’t regret is...

5 years & 5,127 prototypes

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That’s how long and how many iterations it took James Dyson.Creating the world’s first bagless vacuum cleaner wasn’t quick or easy.It took 5,126 failures, before 1 success.Success doesn’t often come over night, it comes over time. Every Friday a group of friends that met on an online course gather.We share inspirational content, challenges and ideas.This mornings was a...

Your match is: 73%

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“You seem to be interested in notable coffee and sandwiches” Google Maps told me yesterday. How clever you are Google. Having now been to the coffee shop I can say it was a 100% match.Great service, accompanied by well roasted coffee and a beautifully baked slice of coffee cake. Little moments of innovation like this are brilliant.This is when technology gets it right. It’s not...

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