Is it the perfect length for a meeting or focused piece of work? It’s working really well for the share one inspirational thing meeting. 6 people3 minutes each2 minutes spare Done in 20 minutes It worked really well for a motivational chat around a writing challenge. 5 minutes – to identify the challenge10 minutes – to come up with a plan5 minutes – to agree the actions...
Do you have one? The best sellerThe most 5 star reviewsThe award winnerThe customer favourite Most successful brands have a hero product in their line up. Without one, growing your brand and reputation will be a challenge. I’ve been fortunate enough that the majority of the brands that I’ve worked with have had at least one hero… Liz Earle Cleanse & PolishAnimal Watches With...
Sunday. 6am. Awake.Exercise required… One problem.To get to the best bit of the bike ride there’s a hill to climb.This is the frog I need to eat this morning. Once I’ve beaten the hill…Flat, quiet country lanesThe chance of spotting a deerFields full of poppiesA chance to enjoy the ride Where did the phrase ‘Eat the frog’ come from?Mark Twain said that if the...
“When you arise in the morning, think of what a precious privilege it is to be alive – to breathe, to think, to enjoy, to love.”
Marcus Aurelius
Take time this weekend to:
😮💨 Breathe
🤔 Think
😁 Enjoy
🥰 Love
If you just focus on those 4 things you’ll have a great weekend.
If 4 is too many, pick one or two.
Enjoy life.
Who’s in ❓
Frequently these three words fill my inbox with dread… NEW BUSINESSDEVELOPMENT Promising to: “Transform your online sales”“Double your conversion rate”“Increase your AOV by 50%” So many pre-sale promises…Nearly always under delivering… I’ve seen pitches from some of the biggest players… SalesForceAdobeSAPMicrosoftShopify But the best pitch I’ve ever had came from a small, specialist...
Men are pretty rubbish at it.Apologies for the sweeping generalisation.I don’t think I’m far from the truth.There are also some pretty worrying statistics out there for us guys. Men account for three quarters of all UK suicides.Men aged 45 – 49 are at the highest risk.Isolation is thought to be one of the main causes.I became aware of these facts when I ran the London Marathon...
Jordan Wright set down the Creative Breakfast challenge today in her post. Why not try it tomorrow she said?We did it today.minus the breakfast. 20 minutes.One creative idea each.A book.A podcast.A TikTok.A website.Anything really that inspired you.Sure the cheeky ones tried to sneak in 2.Others tried to team up and share the same idea.The rules are the rules.No exceptions. The energy from the...
Email marketing is deadFacebook advertising is deadThe list goes on… The click bait headlines often reference the death of something to grab attention.But is anything really dead if it’s done really, really well? Take printed media.Who right now is going to think that launching a brand new printed magazine is a good idea? Paul Sinton-Hewitt is who.The founder of a little thing...
Does your inbox feel a little overloaded?Discounts / Sales / Exclusives / Deals everywhere? It’s a crowded place right now, there’s a lot of brands trying to get attention.If you are struggling to grab some attention here are 5 ideas to try: 1. Ask a questionSUBJECT LINE…What’s cooler than being cool? Cool-LiteFrom: icebreaker, a VF Company Clever combination of a physical feeling and a...
BEFORE The training program that’s been followed (most of the time)The nutrition plan that has guided your meals (some of the time) DURING The shoes that fit your gaitThe socks that stop you from getting blistersThe underwear that is chafe-freeThe shorts that are so light you forget your wearing themThe running belt that securely holds your key, card and gelThe top that wicks sweat away...
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