What are they? A deep dive of a particular topic broken down into individual tweets. Why do they exist? Subject experts can share their knowledge with their audience.They can also promote themselves and the services they offer.It’s the classic freemium model, give a taster away for free.Then upsell your service or product. Are they useful? This depends 100% on the author.Find the right...
Short or long.Easy or hard.First or last.5 or 10. Road or trail.Flat or hilly.Country or town.Wet or dry. Brief or boxer.Base or tee.Compression or cushioning.New shoes or old. Slow or fast.Steady or sprint.Push or cruise.Breathe or blow. Stretch or strain.Drink or gulp.Refuel or recover.Reset or restart. There can be many decisions that go into a run. One decision you won’t regret is...
That’s how long and how many iterations it took James Dyson.Creating the world’s first bagless vacuum cleaner wasn’t quick or easy.It took 5,126 failures, before 1 success.Success doesn’t often come over night, it comes over time. Every Friday a group of friends that met on an online course gather.We share inspirational content, challenges and ideas.This mornings was a...
“You seem to be interested in notable coffee and sandwiches” Google Maps told me yesterday. How clever you are Google. Having now been to the coffee shop I can say it was a 100% match.Great service, accompanied by well roasted coffee and a beautifully baked slice of coffee cake. Little moments of innovation like this are brilliant.This is when technology gets it right. It’s not...
Where does it come from?
What you see, hear, taste.
Who you listen to, read, talk to.
Variety is an essential ingredient.
Ignore your close competitors,If you want to be better than them.Look to the innovators for ideas.
The better the input,The better the output.
Busy kills inspiration.Enjoy your down time.Busy kills innovation.Make head space.
Find your inspiration
Just Do ItIf you can dream it, you can do itThe Do LecturesDon’t think, just doPlan, Do, Review How can a two letter word be so powerful? There’s no anxiety, no hesitation, no apprehension.It’s filled with energy, positivity and action.All contained in such a small word. Do There is beauty in its simplicity.I think it might just be my favourite word in the English language. Do...
It’s probably the most frequently asked question that I’ve been asked in my 45 years on this planet.Having a 13 year old daughter means this has been a regular topic of conversation for the last 12-18 months. Did you know both Bill Gates and Steve Jobs raised their children tech-free?Two of the biggest technology business owners limited their kids exposure to tech.14 was the age that they let...
It’s a pretty daunting thought for some.It’s a really exciting thought for others. One of my guilty pleasures each morning is listening to the Chris Evans Breakfast Radio Show.I like his positivity, enthusiasm and the great insights that he shares.But I know for some people he’s not their cup of tea. Until now he’s resisted the call of social media and even refuses to own a smartphone.This...
The typical new starter induction for a digital or ecommerce role involves a day or half day spent picking and packing orders.For many people that’s the first and last time that they spend time in that part of the business.This is such a missed opportunity to understand your customer and their behaviours intimately. To the annoyance of many of the warehouse managers that I’ve worked with...
First day in a new job.Arrived early and headed to reception.My new line manager came and met me.We chat and then started to move towards the main office area. “We’re sorry the new space we’ve been preparing isn’t quite ready yet” he said.“No problem, I can work anywhere, I’m happy hot desking.” I replied.“Well… actually the only spare space we have is in our call centre.” he said.“Ah okay...
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