This was the motto of an activewear brand I worked for.It’s a beautifully simple phrase that reminds you to be mindful whilst being active.It came to me this morning as I cycled to work.Like most journeys, there are uphills and downhills. The UPHILL The anticipationThe energyThe burn There are a few options… Double down, grit your teeth and push throughWork through the gears, maintain...
The average human attention span has dropped behind everyone’s favourite childhood pet… The gold fish. The gold fish is now comfortably 1 second ahead of us, with a 9 second attention span. Microsoft revealed this updated statistic from a recent study they shared. Our ever decreasing attention span should be considered when you: – Create your email subject lines– Design...
A simple grid of squares.Columns and rows of data.A mathematical wizard at your fingertips. Loved by finance teams.Abused by marketing teams.Avoided by creative teams. Used by business to track budgets.Often home to your expense claims.Akin to a crystal ball for forward forecasts. Manipulated by marketeers to house their campaign plans.Displaying the social media teams colour coded activity plan...
David v GoliathSpeed Boat v Oil TankerAgility v RigidityGrowth v DeclineFlexibility v FormalityPurpose Driven v Profit DrivenSmall v BigPersonal v AnonymousRemote v CentralisedStand Ups v MeetingsSlack v EmailDoing v Debating
What have I missed?
Monday’s are all about numbers for me. Alarm at 5:30. Waking and working out to the numbers. 30 minutes of yoga and reflection.20 minutes of inspirational content.30 minutes for shower & breakfast. Work by 7:30. Crunching the numbers. Daily sales, weekly performance, month to date.Traffic, average order value, conversion.Channel performance, product performance, market performance...
What are they? A deep dive of a particular topic broken down into individual tweets. Why do they exist? Subject experts can share their knowledge with their audience.They can also promote themselves and the services they offer.It’s the classic freemium model, give a taster away for free.Then upsell your service or product. Are they useful? This depends 100% on the author.Find the right...
Short or long.Easy or hard.First or last.5 or 10. Road or trail.Flat or hilly.Country or town.Wet or dry. Brief or boxer.Base or tee.Compression or cushioning.New shoes or old. Slow or fast.Steady or sprint.Push or cruise.Breathe or blow. Stretch or strain.Drink or gulp.Refuel or recover.Reset or restart. There can be many decisions that go into a run. One decision you won’t regret is...
That’s how long and how many iterations it took James Dyson.Creating the world’s first bagless vacuum cleaner wasn’t quick or easy.It took 5,126 failures, before 1 success.Success doesn’t often come over night, it comes over time. Every Friday a group of friends that met on an online course gather.We share inspirational content, challenges and ideas.This mornings was a...
“You seem to be interested in notable coffee and sandwiches” Google Maps told me yesterday. How clever you are Google. Having now been to the coffee shop I can say it was a 100% match.Great service, accompanied by well roasted coffee and a beautifully baked slice of coffee cake. Little moments of innovation like this are brilliant.This is when technology gets it right. It’s not...
Where does it come from?
What you see, hear, taste.
Who you listen to, read, talk to.
Variety is an essential ingredient.
Ignore your close competitors,If you want to be better than them.Look to the innovators for ideas.
The better the input,The better the output.
Busy kills inspiration.Enjoy your down time.Busy kills innovation.Make head space.
Find your inspiration
Recent Comments